A privacy policy outlines exactly what types of information your business is gathering from website visitors, how you plan to use the information, and how you’ll keep it private.
This has become increasingly important in recent years for several reasons. First, your privacy policy helps your business build trust with customers and is a legal requirement for businesses in the EU. Posting a privacy policy is also required to make an app downloadable or to use specific plugins (like an Amazon shopping cart).
Here are some key things to know about your business’s privacy policy, including where to locate it on your website, what information to include, and when a business attorney’s guidance is ideal.
There’s no legal requirement about where a business should publish a website privacy policy. However, several privacy laws (such as the EU’s General Data Protection Regulation) require a business’s privacy policy to be easy to locate and legally compliant.
Generally, the business should have a clearly labeled link in the footer or navigation link and anywhere personal information is collected. It may also be a good idea to ensure a link to the privacy policy at the bottom of the page or near the “submit” button on a contact form.
Google Play and the iTunes Store both require mobile apps to post a public privacy policy link to be available for download.
There are several essential clauses to include for a thorough privacy policy:
It’s a good idea also to consider these terms and conditions:
A solid privacy policy is an excellent way to protect your business’s interests and prevent conflict before it starts. To ensure your privacy policy complies with Colorado businesses’ laws, talk with an experienced business attorney during the drafting process. To get started, call our Denver law firm at 303-534-4317 or send us a message.
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